She is brilliant in keeping her soaps TRP (Television Rating Point- Index to show how much people are rating that program or channel) high. TRP graph is similar to product life cycle.. It crosses all these stages- infant-growth-maturity-decline. Once TRP reaches maturity & starts declining, it needs some booster to regain its cycle again from infant stage. Thats the reason, Ekta always keep on getting some twist in these soaps which in-turn help audience to bind by it (this statement is for those who watches that & not for general public). Same is with News channels even, they will use all new ways to keep audience bind to their channel & hence keep their TRP curve on growing path always. But fact is if you will keep on having same TRP raising stunts always, that also gives monotonity.
As a human being we are born with INTRIGUING nature & we like to predict. Once your prediction starts working on these soap's twist or channel's stunts, we dont spend our time on that as burning desir to know "what is going to happen?" dies that time.
Can we take this learning to real life with us??
Answer is YES!
I just tried it couple of days back. To set the context, after diwali, i hardly was getting scraps or messages or mails from my so called "HUGE" friend circle. What does that indicate- It says that my life is monotonous.. nothing is happening which can attract others to get to me. Hence my 
PRP (Personal Rating Point- Index to show your own circle influencing power) was going down.
PRP (Personal Rating Point- Index to show your own circle influencing power) was going down.I (without similar intentions), changed my status in orkut & google talk to "Committed". And this was a big change for others towards me. Intruiging nature of human being again starts rolling up.. & i started getting mails, scraps, calls & msgs etc to help others understand- "How does it happen? who is that lucky charm? When is going to be finalized?" bla bla.. PRP graph straight from bottom since last week goes up directly on top.. and thats the time i realised this fact- that PRP works even for human being! Its just a matter of visualizing.
Similarly, not only PRP, everything around you has RP (Rating Point) which fixs the interest level of yours & others towards it. Lets take another example- How much can you rea
d in a newspaper if (please note), if whole of news is in same font & same style, same color, no pictures. I can challenge no one would LOVE to read even a single Paragraph (Just to keep yourself aware, you might read couple of lines but thats it). Same is with life- If its same throughout day, weeks, months, years- you yourself would start hating that, others are far beyond to think of. In short, everything around you has some RP which if you are able to keep up by bringing some positive changes around you, you can enjoy life to fullest & it will never be boring.
d in a newspaper if (please note), if whole of news is in same font & same style, same color, no pictures. I can challenge no one would LOVE to read even a single Paragraph (Just to keep yourself aware, you might read couple of lines but thats it). Same is with life- If its same throughout day, weeks, months, years- you yourself would start hating that, others are far beyond to think of. In short, everything around you has some RP which if you are able to keep up by bringing some positive changes around you, you can enjoy life to fullest & it will never be boring.So, Keep improving your PRP & day to day RP! :)
Happy Blogging!!
Garry!(GM)
3 comments:
:) cool man cool.
hey.. good one. you know what? many folks have applied this technique in their life/orkut etc. But i liked the way you have captured this vis-a-vis TRP RP etc. I hope you continue to think in this positive way. But remember true RP doesnt depend on this subtle small false changes. In your words, this is good FMOT, but if if it will lack SMOT, you have lost ur consumer forever... :)
Rahul-
Appreciate your thoughts.
You know what! even i dont believe in shallow SMOT. If you want to win truly you need to be much stronger at SMOT compared to FMOT as giving a bad food in awesome restaurant will totaly ruin credibility compared to good food in bad looks restaurant.
Similarly, it applies to my life that we need to be more focussed on SMOT (even to greater extent than FMOT). so, dont worry! just wait for a while, This experiment was driven with a real intent. Results (SMOT) will be out soon. ;)
Thanks again for your valuable inputs & concern.
Garry!(GM)
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